The new strategy aims to guide the future growth and enhancement of the region’s tourism offering.
It will focus on improving the experience for visitors to Campaspe Shire, ensuring that the region’s attractions, services and facilities are well co-ordinated, accessible and appealing to a wide range of visitors.
Campaspe Shire Mayor Daniel Mackrell said tourism was a vital component of the local economy and the strategy would play a crucial role in supporting and enhancing the tourism industry.
‘’By providing seamless, high-quality services and information from the first touchpoint through to post-visit, we aim to create an exceptional visitor experience,’’ he said.
"Our goal is to align this strategy with our broader tourism strategies, such as the Campaspe Economic Development and Tourism Strategy 2024, as well as the Victorian Tourism Industry Council and Murray Regional Tourism Plans.’’
The primary objective of the strategy was to create a five-year year action plan that enhances the visitor experience, maximises the impact of key tourism assets, improves accessibility and encourages visitor dispersal.
The consultation process with industry and key stakeholders has started, facilitated by consumer-led business strategist Sueanne Carr from Customer Frame.
"It’s been fabulous to spend time in the Campaspe Shire this week, working closely with the tourism team at Campaspe Shire Council and industry stakeholders to create the foundations for this exciting strategy,’’ she said.
"We’ve met with key regional stakeholders, local businesses and visitor servicing staff to workshop the fundamentals for the strategy, not only to set us up for success, but to ensure all stakeholders have a voice in this crucial initiative that will help drive regional prosperity and a buoyant, sustainable visitor economy.’’
Interested parties who wish to complete the strategy survey can do so on council’s website via www.campaspe.vic.gov.au/nowopen
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