Later this week, a grand ceremony will officially deem the popular camping, four-wheel drive and adventure store open for business.
The store is home to Adventure Kings outdoor and 4WD products and focuses on providing good-quality products for affordable prices.
4WD Supacentre national retail and promotions manager Jessica Lucarini said the range of customers in Greater Shepparton made it the perfect place to open another store.
“The Kings’ reputation and popularity speaks for itself, and we know through years of online retailing to the Shepparton region just how popular Kings already is with locals,” she said.
“This made the decision to open a store here a no-brainer.
“We have a broad range of customers, from those just getting into their first camping or outdoor setup, through to enthusiasts who have been hitting the tracks for decades, to grey nomads doing their own big lap and living off-grid.
“We are also increasingly catering to those who aren’t even campers, and now offer a huge range of products for tradies to use on the job site, as well as anyone who loves a weekend picnic, backyard barbecue or day trip enjoying the outdoors.”
The grand opening will happen on Friday, October 20, with the ceremony taking place at 8am.
Throughout the day and across the weekend, there will be prize giveaways for Tourer rooftop tents, swags, recovery gear and store vouchers, and a face painter will be there on Saturday and Sunday for the kids.
Ms Lucarini said there would be great deals on Adventure Kings outdoor gear, with some of the lowest prices available both online and in-store.
“We will also have exclusive store specials not available online, or you can chat to our staff about a custom package you need, and they’ll help you bundle and save,” she said.
The store is located at Riverside Plaza in Kialla.
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