Red Nose Australia opts for red noses to replace the seriousness of losing a child with silliness.
This year, Echuca and district residents can join in on the silliness and support a serious cause on August 9 for Red Nose Day.
The first Red Nose Day was held in 1988 to fundraise for sudden infant death syndrome, a syndrome that in 2024 still sees 3000 babies and young children die unexpectedly from stillbirth, sudden unexpected death in infancy and other causes.
Since its first year, Red Nose Day has invested and raised more than $18 million towards SIDS research, education and support for grieving families.
Through research and technological advancement, SIDS has fallen by over 80 per cent in the past 36 years; however, Red Nose Australia’s work continues.
For Red Nose Australia chief executive Keren Ludski, the cause hits close to home.
“Losing a child is every parent’s worst nightmare, and it’s a nightmare you can never wake up from,” Mrs Ludski said.
“Unfortunately, I know that from first-hand experience, having lost my son Ben to SIDS.
“Red Nose Day is an opportunity for every Australian to offer their support to grieving families and prevent more little lives from being lost.”
Mrs Ludski hopes everyone can come together and show their support by buying merchandise, donating or registering to hold a fundraiser event.
“Every cent raised by Red Nose Day will go towards research and education to save little lives, as well as support services for grieving families,” she said.
Anyone can get involved by donating to Red Nose Australia, organising a fundraising event, or simply donning a silly red nose on Red Nose Day on August 9.
Find out more information or to donate, visit https://www.rednoseday.org.au/
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