The supermarket chain’s reason for gatecrashing the Christmas party before the new year has turned over, however, is purely to continue the giving spirit of the festive season.
For every six- and nine-pack of Coles-branded hot cross buns sold before January 1, 20 cents will be donated to Redkite, which supports families facing childhood cancer.
You can get your traditional fruit hot cross buns, but if you’re bored with that flavour, Coles also offers apple and cinnamon, chocolate, and fruit-free varieties.
Coles commercial, bakery, dairy and frozen general manager Brad Gorman said he was excited to see the beloved hot cross buns back on shelves, making it easy for customers to enjoy a sweet treat and give back to families in difficult times.
“We’re incredibly proud of our 11-year partnership with Redkite, through which we’ve supported more than 8500 families dealing with some of life’s toughest challenges,” Mr Gorman said.
“We’re turning a delicious treat into a powerful way to make a difference, helping to fund vital services for children and their families.”
One such family is Zoe’s.
A fast-growing tumour was discovered behind the 12-year-old’s left eye when she was two years old.
From treatments, surgeries and years of follow-up care, Zoe’s resilience has been matched by Redkite’s unwavering support.
Zoe’s mum, Susannah, shared how Redkite’s support had been a lifeline for their family during Zoe’s ongoing cancer journey.
“When your child is diagnosed with cancer, your whole world changes overnight. Redkite has been there every step of the way and it’s that kind of support you need when everything feels so overwhelming,” she said.
“The help we’ve received allowed us to focus on Zoe and be there for her through everything. Knowing that Coles and its customers are supporting families like ours means so much — it’s a reminder we aren’t facing this alone.”
Through emotional, financial and practical support, Redkite has helped the family navigate childhood cancer and focus on what matters most — being together.
Since 2013, the generosity of Coles customers and team members has raised more than $54 million, helping thousands of families to face cancer with strength and resilience.
Redkite chief executive Monique Keighery said the long-standing partnership with Coles was instrumental in providing much-needed support to families like Zoe’s during the cancer journey.
“Coles hot cross buns have become an eagerly anticipated December tradition, with the donation per pack playing a crucial role in funding our national family support services,” Ms Keighery said.
“This translates to counselling for children and families, financial assistance for everyday necessities like groceries and fuel, and guidance to help families navigate the unimaginable world of childhood cancer.”
Coles’ range of hot cross buns hit the shelves on Boxing Day, and for those craving an authentic Aussie twist, the iconic Vegemite and cheese and Arnott’s Iced Vovo-inspired varieties are also back.
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