The Riewoldt family founded Maddie Riewoldt’s Vision in June 2015 following the tragic death of Maddie Riewoldt from a Bone Marrow Failure Syndrome.
Now in its seventh year, Australia’s largest glasshouse grower of fresh fruit and vegetables Flavorite will aim to raise $100,000 for Maddie Riewoldt’s Vision to invest in Bone Marrow Failure Syndrome research and help save lives and support families living with Bone Marrow Failure.
Bone Marrow Failure Syndromes are a collection of medical conditions where bone marrow — the body’s blood-making factory — functions improperly or stops working.
Tragically, 50 per cent of people diagnosed with Bone Marrow Failure Syndromes will die from the disease, about 15 per cent will develop cancerous patterns and thousands more are living with ongoing treatment related health issues.
Ex-AFL footballer and media personality Nick Riewoldt, Maddie’s big brother and co-founder of Maddie Riewoldt’s Vision, said the support from Flavorite and Coles would raise funds to help patients and their families.
“The much-needed funds raised during Maddie’s Month will help discovery work for Bone Marrow Failure patients in Australia and around the world,” he said.
The Maddie’s Month campaign was created by Flavorite co-founder Mark Millis, who personally battled blood cancer and understood the need for medical research to find more effective treatments. Sadly, Mark lost his battle with blood cancer in 2019, but his family proudly continue his legacy.
Pick up a pack of FlavourBites Tiny Toms 125g, Flavorite Vine Ripened Cherry Tomatoes 250g or Flavorite Sweet Pointed Capsicums 240g and help the cause.
Maddie’s Month kicks off on November 1 at Coles stores nationally.
