With the current cost-of-living pressures, there are likely to be many youngsters across Australia for whom December 25 is just another day.
However, thanks to Ray White Benalla and Tomorrow Today, there is a place local people can drop off a toy to ensure at least some youngsters can enjoy the magic of the festive season.
The tree is up at Ray White Benalla, and donations of children’s toys and gifts are already starting to roll in.
The initiative is part of the 2024 Christmas Cheer campaign, which is ramping up and supporting Benalla residents in need this festive season.
Peter Symes from Ray White Benalla said he was confident Benalla would rise to the challenge.
“These kinds of things really bring the best out in people,” he said.
“We’ve seen the community really support each other when times are tough.
“With the cost of living on the rise, we want to make sure that every child and young person has something under the tree this Christmas.
“We welcome any donation, it doesn’t matter what it is, it all helps.”
The annual collaboration between Ray White Benalla and Tomorrow Today to distribute donated toys has expanded to include food hampers in partnership with the Salvos.
Benalla Salvation Army Captain Ben Anderson said that around 300 families would require assistance this year to put food on the table on Christmas Day and beyond.
“Each year we see an increase in the number of people who require assistance,” he said.
“We love to see those really special Christmas things being donated, but also non-perishable items are really great to make sure that people have some food in the cupboard for the couple of weeks after Christmas."
Tomorrow Today executive officer Jodie Fleming said Benalla Rural City Council had recently joined as a partner in the program to provide a venue to distribute donated items.
“Having the council on board means we will be able to distribute food hampers from a venue that is easily accessible for people,” she said.
“We know that Benalla is a generous community, we see it every day.
“So, I encourage all those that can, to donate to this year’s Christmas Cheer campaign.
“Donations of food items, vouchers to purchase from local stores, cash and gift cards are all welcome, as are toys and games.
“Together we can make this Christmas special for everyone.”
Businesses that would like to contribute to the Christmas Cheer initiative can contact Ray White Benalla on 5762 2266.
Donations of toys or gifts can be made at Ray White Benalla, 20 Bridge St East.
Donations of food, gift vouchers and cash can be made at the Salvos, 152-156 Waller St (the old Lutheran Church).
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