The new Tourism Australia campaign will encourage people from Singapore to travel down under, following the start of a travel bubble between the two nations.
From Sunday, fully vaccinated Singaporeans can travel to Australia without quarantining as long as they return a negative COVID-19 test beforehand.
Australians have been able to travel to Singapore for any reason without needing to quarantine on arrival since November 8.
It's estimated travel from Singapore is worth more than $1.5 billion to the Australian economy.
"It is not going to make up for the loss of international but, surely, it is a great start," Tourism Australia managing director Phillipa Harrison told the Nine Network on Thursday.
"(Singaporeans) are very familiar with Australia. They travel far and wide around Australia."
While the travel bubble has been established with Singapore, travel to Australia from other countries has been limited to Australian citizens, permanent residents and their families.
The government has indicated other travellers will be able to enter Australia without having to quarantine by the end of the year.
While Tourism Australia has indicated it expects to see post-COVID tourism increase by 50 per cent, NSW Premier Dominic Perrottet has flagged plans to boost the cruise ship industry which had been subject to a shutdown.Â
Mr Perrottet has indicated a plan for cruise ships to be able to use naval facilities in Sydney Harbour such as Garden Island to help the sector recover.
However, Defence Minister Peter Dutton said the NSW premier was a "great man with a bad idea".
"We have significant naval use for (Garden Island)...it's a really significant base for us," Mr Dutton told 2GB.
"It doesn't have the capability or the capacity to land a cruise ship."
It comes as Victoria will scrap all remaining COVID-19 restrictions from midnight as the state nears a 90 per cent fully vaccinated rate.
Double-dosed Victorians will able to dance in nightclubs and have no visitor limits to their home, while cafes and restaurants will no longer be subject to density caps from Friday.
The state recorded a slight uptick in COVID cases, with 1007 infections and 12 deaths reported on Thursday.
There were 262 cases and three deaths in NSW, while a further 25 cases were detected in the ACT, the highest daily figure for nearly a month.
Eight cases of COVID-19 were detected in the Northern Territory on Wednesday, including five in a remote Indigenous community.
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