Opposition Leader Peter Dutton hit the ground running in Perth on Saturday, meeting boxer Danny Green and Stop the Coward Punch chair Justin Manolikos in the marginal electorate of Swan.
Mr Dutton pledged $1.5 million to support the anti-violence campaign, framing it as part of a promise "keep Australians safe".
He brushed off speculation he could loose his own ultra-marginal seat of Dickson in Queensland off the back of new polling data, saying he has previously been targeted by progressive activist group Get Up.
"It's a fundraising opportunity, like it's a scam," Mr Dutton told Nine.
"I've held my seat, it's a marginal seat I've never taken for granted."
It came as Labor pumped up a promise to invest $60 million to expand the Swan River ferry network in Perth and pledged 650 new jobs in remote Australia.
Prime Minister Anthony Albanese will formally launch Labor's campaign in Perth on Sunday, the same day Mr Dutton is expected in Sydney for the Liberals' launch.
Western Australia was key in delivering Mr Albanese his 2022 election victory, with the location of Labor's launch showcasing its importance to the party's re-election hopes.
The major parties will try to cement their pitches to voters before a slew of public holidays, keen to get in before pre-poll centres open on April 22.
Campaign launches tend to be held much later during the five-week race but the Easter long weekend is approaching and the Anzac Day weekend follows at the same time as school holidays.
Up to half of all voters cast their ballots early and the steep increase shows how little campaigns mattered overall, ANU political scientist Jill Sheppard said.
"The fact that they are going a little bit earlier this year suggests that they have something up their sleeve," she said.
"The Liberal Party has been pretty wide on policy detail so far, so I suspect that there will be an old-style, big splash announcement ... and possibly the same for Labor as well."
The vast majority of voters at this point had either made their minds up or were getting ready to vote early, Dr Sheppard said.
"What we'll see in the campaign launches is policy announcements that reveal the exact groups of voters the parties are targeting," she said.
"Unless one leader was to make a disastrous campaign misstep, it's not really going to shift folks at this time.Â
"It's all about maintaining the appearance of competence."
Labor also made a pitch to marginal voters in Melbourne's east, pledging $45 million to redevelop a basketball centre in Nunawading into a new indoor sports stadium.
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