Building a strong, memorable brand is essential to growing your business.
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By turning your brand into something tangible and desirable, you can increase sales without spending exorbitant amounts of money on advertising campaigns and build a strong sense of loyalty among existing customers.
For Echuca-Moama retailers that have expanded their customer base, sending shipments with additional brand-boosting goodies is a fantastic way to gain loyal customers.
You’ll be communicating with people who, by virtue of having placed an order, have already demonstrated an interest in what you sell.
This eliminates the likelihood that your branding efforts will fall on deaf ears.
In this article, we provide some practical ways to include physical branding in your shipments and create a lasting impression on your customers.
1. Attach distinct brand elements
Shipping products to your customers is a fantastic opportunity for physical branding.
At the minimum, you should include your logo and brand name in every shipment.
To do this in a subtle and effective way, create some merchandise through professional printing services.
Besides your logo and brand name, there are plenty of other brand elements you can incorporate into your packaging.
These include your brand colours, slogans and images you want your audience to associate with your brand.
An easy way to attach these elements to your packaging is by using stickers, which can even seal the wrapping, or have your delivery boxes custom-made.
2. Throw in some freebies
There’s nothing customers love more than free stuff – especially if you struggle to maintain speedy deliveries, gifts can be an instant way to counter any customer delivery frustrations.
The free gifts you include should be specific to the type of products you sell.
For instance, if you’re running a bookstore, you might include a few bookmarks together with a shipment of books.
If you own a pet business, you can give out free treats when your customers order dog food.
You can also choose to include some branded merchandise as free gifts to go with purchases.
Stickers, pens, water bottles and decks of cards with your logo and brand name are all fantastic options.
3. Use unique packaging
When a customer receives an order from you, the first thing they’ll see is the packaging.
If you limit yourself to sending plain cardboard boxes, you’ll be missing out on a huge opportunity to create immediate brand awareness as soon as your customers lay eyes on your shipment.
There are plenty of ways to make your packaging stand out.
As we’ve previously discussed, make sure to incorporate your key brand elements: customers are much more likely to remember a delivery box if you include your logo and brand colours.
It’s also important to use top-notch packaging, as this will reflect who you are as a brand.
4. Offer special wrapping options
Giving your customers the option to customise their packaging is a great way to stand out from your competitors and build your brand.
Among the most common options businesses provide is to have orders gift-wrapped.
Often, customers will order products as presents for their loved ones, and this service saves them the trouble of having to do it themselves.
You can even tailor your gift wrapper to specific holidays, like Christmas and Valentine’s Day.
When you operate online, you lose the ability to offer your customers a personalised in-store experience.
A way to compensate for this is to allow those ordering from you to customise the product they receive as much as possible, and giving them a choice as to how they want their package wrapped is an effective way to achieve this.
5. Use QR codes to your advantage
The branding potential of product packaging does not have to be limited by the physical size of your shipment.
An effective way to communicate information about your brand to recipients is to add a QR code to your packages.
A QR code is a special type of barcode that was designed to be easily readable by smartphones and other devices.
All customers need to do is scan the code, and they’ll be redirected to whatever website you want to send them to.
This might be the homepage of your website, a particular product page or even a video.
When it comes to using QR codes for branding, the possibilities are endless.
6. Use eco-friendly packaging
Today’s consumers are increasingly environmentally conscious, which is why green marketing as a strategy is growing in popularity.
If you want to build an eco-friendly brand, an effective way to communicate your values is to use packaging that’s good for the environment.
You can also provide recycling tips and instructions for the packaging to showcase you value in waste reduction.
In previous years, plastic has been a staple when it comes to packaging orders.
Thanks to greater societal awareness about climate change and pollution, however, many brands are seeking better alternatives.
As a business looking to go green, some of your options include biodegradable plastic, glassine and packaging made out of recycled materials.
Seeking eco-friendly packaging alternatives isn’t just good for the environment: it’s good for business, too.
Strengthen your brand among an increasingly eco-conscious consumer base by packing your orders in a way that doesn’t harm the planet.
Branding in the modern day is extremely multi-faceted.
In a cost of living crisis, retailers may be hesitant to spend more on anything not absolutely essential.
However, adding branded elements to your packages is a truly cost-effective way to market your brand.
While cultivating a strong brand involves an online component, you also shouldn’t neglect more traditional tactics, such as incorporating your brand into your deliveries.
In this article, we’ve gone over some ways to include physical branding in your shipments.
Incorporate these tips into your own brand strategy to strengthen your brand and build customer loyalty.
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