New collaboration puts Indigenous eye health in focus

The glasses feature her artwork, titled ‘Back to Biami’, which is inspired by traditional Yorta Yorta healing practices.

Until the end of November, $5 from each sale of prescription glasses, sunglasses or contact lenses will be donated by the Bupa Foundation to the Brien Holden Foundation, to help support programs that improve optometry services for Indigenous school-aged children.

Ms Jones said she was proud to be representing her people through the collaboration.

“This artwork serves as a reminder that true healing goes beyond merely addressing symptoms. It involves reconnecting with the land, understanding its energies and allowing these traditional practices to guide us back to wellness,” she said.

“Every line, curve and shape within the artwork has a purpose; each stroke represents those unseen forces that contribute to healing.”

This fundraising campaign builds upon Bupa’s commitment to closing the gap in health equity via its Reconciliation Action Plan, which plans to boost First Nations health outcomes.

Bupa optical and hearing director Adrian Kemp said it was a privilege to honour Ms Jones’ vision in this collaboration.

“We hope that these stylish frames will be popular among our customers to raise vital funds for community eye health programs and trigger meaningful conversations about the role we all have to play in reconciliation and improving health outcomes for First Nations Peoples in Australia,” he said.

For more information on the Chloe Jones Collection at Bupa Optical, visit tinyurl.com/55mzyrnn