From stubborn baby boomers and delusional millennials to vain gen Zs and neglected gen Xs, each generation has become the worst version of themselves, until a lamb barbecue unites a divided Australia.
MLA domestic market manager Graeme Yardy said stereotypes would have us believe the generations were practically different species.
“Apparently, boomers are unable to master the basics of technology, while gen Zs spend every waking moment making TikTok dances and millennials spend too much on avocado toast and craft beer,” Mr Yardy said.
“However, there is much more that unites than separates us, and that’s what this year’s summer lamb campaign is all about.
“Whether it’s a love of our sporting heroes or our beautiful landscapes, the best of Australia always brings us together, and what better way to break down the generational divide than over some Australian lamb, the ultimate unifier.”
The annual lamb ad continues to build on Australia’s rising appetite for lamb. Australian shoppers have been increasingly putting lamb in their trolley as retail prices for beef and lamb fall.
Data from NielsenIQ HomeScan to December 3, 2023, shows a 17.5 per cent reduction in the price consumers are paying for lamb compared to a year ago, which is supporting a 22.9 per cent increase in volume of lamb purchased at the cash register.
The full-length ad premiered on our TV screens on January 7.
You can watch the ad via the Australian Lamb Facebook and YouTube page or view the content and access lamb recipes at: https://www.australianlamb.com.au/
To view the full ad, visit: https://www.youtube.com/watch?v=V1e0apyGASc
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