During Quiet Hour, Woolworths Cobram staff will lower lights, turn down music or radio and turn off oven buzzers.
The hour will be held every Tuesday, between 10.30 am and 11.30 am.
Woolworths store manager Sarah McVeigh said there was a need for a low-sensory shopping experience in Cobram.
“We’ve been doing it for a few weeks now,” she said.
“Our team takes great pride in ensuring the store is quieter and less stressful for customers who want to shop during Quiet Hour and we look forward to welcoming them in store.
“The supermarket is a busy place with the bright lights and music, so you can understand that people might not like that environment.”
Following a successful trial in select stores, Quiet Hour will be rolled out nationally.
To date, there are already more than 264 stores nationwide offering this initiative.
The initiative was developed in consultation with disability service providers at Life Without Barriers.
Life Without Barriers chief executive Claire Robbs said Quiet Hour recognised the different needs of customers.
“It gives people a way to do their shopping and increase their independence in an environment that is not stressful and overwhelming to them,” she said.
Temporary changes are made to the store during the hour, including turning off bakery ovens or chicken cooker buzzers, reducing volume on store phones and registers on the trading floor, reducing lighting and in-store music, removing roll cages from the shop floor and stopping all PA announcements.
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