Former West Coast Eagles star Adam Hunter, a key member of the club's 2006 AFL premiership team, has died aged 43.
He was found dead just after midnight in Bunbury, south of Perth.
Hunter played 151 games for the Eagles over a decade-long AFL career from 2000-09, before injuries led to his premature retirement.
Hunter kicked a career-best 29 goals in 2006, including a crucial major in the final stages of that year's epic grand final battle against Sydney.
His iconic celebration was etched in Eagles folklore as they gained revenge on the Swans for their defeat in the previous year's decider.
Hunter's death continues a tragic week for the AFL, after former Brisbane Lions player Troy Selwood and Essendon VFL coach Dale Tapping both died on Tuesday.
Selwood's twin brother Adam was a teammate of Hunter's at West Coast.
Hunter battled legal issues after his AFL career and was fined $400 for possessing cocaine when stopped by West Australian police in 2014.