Celtic lead the Premiership by 16 points but a 3-0 New Year loss at Ibrox will still be stinging their players and fans.
The Hoops are five wins away from the treble but their Premier Sports Cup final success against Rangers at Hampden came courtesy of a penalty shoot-out and they will want to produce the kind of display that earned a 3-0 victory in the first derby of the campaign.
"You have to control the noise, there is always a big build-up to this game," Rodgers told Celtic TV.
"But the story is always our story, the story we tell ourselves going into the game. That allows us to focus.
"That is my job, to create that narrative throughout the week as we prepare to play. This game will be no different."
Speaking of their Ibrox defeat, the Celtic manager said: "Our standards were not met that day. Forget about the result, we talk a lot about performance here.
"That is what we look to take into these games because we believe that when we perform to our level, we can win.
"And that is not just with the ball, it is about defending, coping with pressure, and dealing with the various moments that happen in the game. Normally, we do that well, so that performance was a surprise at the time.
"You have to give credit to the other team, they won the game, and we just were not at our level.
"But you understand that, you work on it, and you look to be much better in your next performances. And obviously, this is our next Celtic v Rangers game, so we hope to be much better."
