Boozers reach for cheap hooch as sales lag at Endeavour

Sam Kerr (r) celebrates with Hayley Raso and Ellie Carpenter
The 'Matildas Effect' boosted beer sales during the World Cup in hotels owned by Endeavour Group. -AAP Image

Alcohol sales at liquor retailer Endeavour Group rose below expectations as shoppers switch to cheaper drinks amid rising cost-of-living pressure.

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