Boasting record revenue, crowds and viewing figures, the NRL says rugby league is now the most popular sport in Australia and the Pacific.
The NRL revealed a $62.3million surplus on a revenue of $744.9million in its annual report, which was shared with clubs and state bodies at the NRL's AGM in Sydney on Friday.
"With more girls, boys, women and men watching, attending and playing our game than ever before, rugby league is indisputably the number one sport in Australia and the Pacific," said ARL commission chair Peter V'landys.
"Financially the game has never been stronger.
"This is the fourth consecutive year we've reported a very healthy surplus, allowing us to maximise the opportunity for reinvestment in the game.
"After a record-breaking kick-off to the season in Las Vegas, rugby league was again the most watched sport in the country and attendances across the season were the highest on record.
"The women's game continues to forge ahead in leaps and bounds and the international game is flourishing on the back of a highly successful Pacific Championships."
THE NRL'S 2024 SEASON BY THE NUMBERS
*Attendances - total: $4.79million - up 3.8 per cent
*TV viewership - total: $200.5million - up 8.6 per cent
*Participation - total: $1.03million - up 20.6 per cent
*Asset value - total: $322.4million - up 24 per cent
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