Announcing the appointment on February 11, Genetics Australia CEO Anthony Shelly said Rohan would bring strong business acumen and a passion for people and cattle to the position.
The role is a newly created position to manage the company’s sales portfolio, provide strategic management of the field sales team and to engage with stakeholders.
“We’re an expanding organisation and want to ensure we continue to support our field representatives to further drive the business,” Anthony said.
“Rohan is an excellent candidate who has great experience and expertise in the herd improvement and genetics space.
“This role brings together a lot of Rohan’s strengths, passions and attributes. He has very strong business acumen which will be a great attribute for our business.”
Rohan has been with Holstein Australia for 15 years, initially as genetics service manager and for the past four-and-a-half years as CEO, and previously worked for another genetics company.
Rohan said he was looking forward to a new challenge.
“This new role is an opportunity to work with an organisation with a strong domestic presence and a long history as a member co-operative, which is not dissimilar to a breed association,” he said.
“It was time for a change and a new challenge, and it’s an exciting time for Genetics Australia with the new opportunities and products that are flowing from the joint venture with URUS.
“It’s a different role, not just about sales, but supporting the sales field staff to ensure they have everything they need.
“Genetics Australia is in a great place to grow and it’s exciting to be part of that.”
Rohan said while he would miss his role with Holstein Australia, the organisation was also well placed for the future.
“There are some exciting opportunities ahead for Holstein Australia,” he said.
“We have started a new strategic plan process, so, it’s a great opportunity for someone to come in to build on that with some fresh perspectives.”
Rohan starts with Genetics Australia in March.
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