The expansion will triple Vodafone’s mobile sites in regional Australia and provide immediate access to 5G where available.
It will also increase 4G coverage to over one million square kilometres, increasing population coverage to 98.4 per cent.
In Victoria, Vodafone’s mobile sites will increase by 35 per cent, doubling coverage across the state, including an additional 93 mobile sites in the Goulburn Murray region to enhance coverage, performance and reliability.
The network expansion includes:
- Eleven additional towers for Shepparton
- Five additional towers in Echuca
- The Wodonga region will more than triple its number of mobile sites, going from 12 to 38
- The Albury region will increase its mobile sites from 11 to 18
“The Goulburn Murray region attracts more than four million visitors annually and this network upgrade will help ensure they have access to reliable coverage on their journey and at their destination,” Vodafone head of brand strategy Lisa Cronin said.
“This will be a game-changer for regional Australia, giving millions of customers living, working and travelling right across the country access to the award-winning value and service Vodafone customers in the city enjoy.”
Vodafone Group executive consumer Kieren Cooney said this was a turning point for the Australian mobile phone market.
“We’re breaking the mobile duopoly that has limited customer choice in regional Australia for too long,” he said.
“We’ve listened to our customers and are excited to say Vodafone’s coming to town.”
The expansion is made possible through a network sharing deal with Optus in regional Australia, where Vodafone will access 2444 Optus mobile sites, and share wireless spectrum to improve service quality and speeds.
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