Laura Bowmaker with some of the dresses available for hire through Bundle Boutique.
Photo by
Anna McGuinness
STORY: ANNA MCGUINNESS. PHOTOGRAPHY: ANNA MCGUINNESS/INSIGHTFUL MEDIA
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Laura Bowmaker wanted to keep her sense of style while she was pregnant, but she didn’t want to buy lots of clothes she wouldn’t be able to wear again.
The Shepparton mum-of-two launched Bundle Boutique, offering comfortable and stylish clothing for mums and mums-to-be including dress hire for special events or photo shoots.
“Your body changes so much and even new mums as well, whose bodies aren’t how they used to be before the baby, they might not feel as comfortable in something they did pre-baby,” Laura said.
“A lot of the one-size dresses are flowy but really flattering and there’s lots of ways to wear them and style them.”
During her pregnancies, Laura said it had been important to her not to lose herself or her style.
“For me, yes it’s about comfort, but if you can, try and have a bit of fun and style with it as well,” she said.
“It is a really fun time — I loved having my bump.”
Laura’s style tip is high-waisted items that can comfortably fit over a bump, but also look really flattering and can be worn after the baby is born.
“I’ve just had a new release of high-waisted pants made from bamboo that have been really popular,” she said.
Bundle Boutique has clothing suited to new mums and mums-to-be.
Photo by
Anna McGuinness
“I love the bamboo because it’s soft and forgiving so you can wear it with a bump and also without — you’re not spending a lot on something you can only wear while pregnant.
“That’s something I really tried to do with the pieces I choose, so you really get the value for money.
“Especially women who are pregnant if they can find a top that is breastfeeding-friendly they can wear while pregnant and afterwards then that’s a win.”
Laura says high-waisted styles can be both comfortable and flattering with a baby bump. Photo: Insightful Media
Laura said it was nice to feature a colour or pattern in an outfit and team it with something more basic.
“Coming into the warmer months it's nice to have some colour.
“A few things as basic as some pants you can dress them up and down with different shoes — even with a bump.”
When Laura launched Bundle Boutique, she reached out to brands she had liked wearing during her pregnancies, including Ripe Maternity, Sundays The Label and Zion.
Laura launched Bundle Boutique from home after the birth of her second child.
Photo by
Anna McGuinness
“I realised in our area there was a bit of an opportunity for something like this,” she said.
“I could find basics, but as far as anything nicer, online is great but if it’s not exactly what you want you have to send it back.
“Local women are welcome to come here to try on any design or style that they like.”
Bundle Boutique is based at Laura’s home and she also stocks items at Emporium 3630.